Back to Blog

28th March 2020


Some bloomin’ good news during this turbulent time! The National Trust is launching #BlossomWatch to lift the nation’s spirits and connect with nature’s annual calendar when it is perhaps needed the most.

The conservation charity is encouraging those who can see a tree in bloom from their window, in your garden if you’re lucky enough to have it grow there or while out on once-a-day walk, cycle or run to take a moment to pause, actively notice and share images on social media using #BlossomWatch to reach those who can’t enjoy the fleeting beauty of spring for themselves.

They would also like #BlossomWatch participants to tag their location so that, next year, they can work towards creating a blossom map of the UK.

The move is part of the National Trust’s ‘Everyone Needs Nature’ campaign to help people of all ages become more connected with the everyday outdoors. The idea was born off the back of the Trust’s Noticing Nature report earlier this year, which found that only 6% of adults and 7% of children celebrate natural events such as the first day of spring, solstice or harvest.

The aim is to make this an annual event and emulate ‘Hanami’, the ancient Japanese tradition of viewing and celebrating blossom as the first sign of spring.

To get involved, share your budding snaps on social media and make sure to tag @nationaltrust and include #BlossomWatch. In the meantime, head over to our Facebook and Instagram profiles for some inspirational blooms.

Related Articles